You need SEO to Survive in Today’s Business World
A few days ago, I was venting about how having a business today is so much more complicated than having a business before computers, and definitely before this thing called Search Engine Optimization or SEO.
Let’s go back in time, wibble wobble, wibble wobble. it works better if we all wiggle our fingers too. I don’t know why it works but it does.
It’s 1950. Not a digital doohickey in sight. Going along any main street in the good old US of A, there were rows and rows of storefronts mostly owned by mom and pops. From selling hardware to bookstores. So how did they get customers into their store? They advertised in the local paper or sent out flyers about upcoming sales.
And if they provided great personal customer service, there was also word of mouth. It was very simple to to be visible back in the day. These businesses weren’t competing for customer attention from outside their local area. Now it’s time to say goodbye to 1950 and head back to 2016. wibble wobble, wibble wobble.
The storefronts of retail are slowly disappearing, replaced by the growing popularity of restaurants. Forget about advertising in the paper. The list of people reading a local paper is dwindling. Send sale flyers in the mail? By the time someone gets around to checking their mail, the sale is long gone.
Today people are increasingly online, going to search engines to do their shopping or get service. And this new age of heading to the virtual marketplace, is where an exploding amount of businesses are getting in fierce competition for customers. And if you’re not using Big Data (and you should), the best tool to give an edge is SEO. Having visibility is important in search engines especially by the big ones, Bing and Google. Businesses have to spend more time and be in “real time” to grab eyeballs by using every available SEO trick in the ebook. Constantly tuning up the keywords or the meta descriptions in blogs , websites, Facebook or any social media outlet is crucial.
So when a potential customer does a search for your type of business, you have to be there, waving your virtual arms, saying pick me first. Even though having a business is easier than ever, keeping it, is not 1950.
Venting over… for now.